Holdem poker phenomenon has taken the country by storm. There are 
reportedly over 100 million active poker players worldwide. Poker's 
popularity is largely the byproduct of technology and several recent 
trends: 1) online gaming, where players engage and socialize in 
real-time over the Internet, and 2) the broad publicity created by high 
profile TV shows like the World Series of Poker (WSOP) and World Poker 
Tour (WPT).
With all the poker-mania, there's a modern day "gold 
rush" underway today.  Analyst estimates are a bit sketchy, but some 
estimate that people will spend up to $4.5 billion U.S. in 2005 on 
poker-related items of every kind, including:
* Online poker room play
* Poker tournaments
* Online poker room financial brokers (e.g., Firepay, NetTeller, Citadel and others)
* Casino poker rooms
* Game units for your TV
*
 Poker chip sets and dealer buttons (you can even get "collector" 
edition dealer buttons signed by the pros - got some as Christmas 
presents this year!)
* Poker tables and instructions for how to build poker tables
* Poker software (poker odds calculators, poker games, home tournament organizers, tournament director kits)
* Texas holdem poker rule and starting hand cards
* Poker schools and training courses
* Poker books and strategy e-books
* Poker hats, shirts and clothing items
* Local poker clubs
* Free Texas Holdem poker stuff of every kind imaginable.
To
 give you an idea of how many people are now playing with real-money 
online, have a look at PokerPulse.com.  PokerPulse keeps tabs on the top
 online poker rooms and tracks how many real-money poker games are 
running at any point in time.  Some estimates based upon these 
statistics suggest that online poker room companies are turning over in 
excess of $110 million U.S. every 24 hours, with hundreds of thousands 
of online players active any given evening.
So, with the worldwide
 inertia that poker has today, how far can it go?  Will it be like the 
CB Radio - a brief flash in the pan and then suddenly - poof!  Will it 
be just another fad and memory, with occasional reminders like Smokey 
and the Bandit?  Hard to say for sure, but with the momentum, 
advertising and so many young people, including many teenagers and 
children playing across the Internet, it could be that the poker big 
bang has occurred and its expansion has only really begun...
As 
with many new, controversial phenomenon such as poker, there's the 
social morality aspect and question:  Is playing poker gambling?  Is it 
really just a game of skill?   The question of whether online poker 
rooms are just as much about gambling as traditional casino games and 
online bookie operations is certainly one that is shaping some 
industries, and creating some others. Before we look for the answers to 
those questions, let's explore what the actions of certain parties might
 lead us to believe.
For example, the traditional credit card 
processors (MC, VISA, AMEX, PayPal, and others) decided to discontinue 
use of their credit card services to fund player's online poker 
accounts.  Today, there's a whole cottage industry that has sprung up to
 fill the enormous demand for transferring funds between bank accounts 
and online poker room accounts, processing untold millions of dollars 
each day.
Try advertising a poker-related item through Google's 
AdWords or the Yahoo/MSN equivalent (Overture) and you'll quickly find 
they have a category known as "Gambling URL" that'll come into play.  
Any website that could be related to online poker rooms is considered a 
"gambling" site and advertising services are thereby refused.  So, what 
happened as a result?  Well, aside from these companies losing 
advertising revenues, it's forced the poker industry into fierce 
competition for the poker-related search "namespaces".  Try searching 
for something using keywords like "Texas Holdem poker" and see what you 
find.
It's amazing at how clogged up the search engine namespace 
has become, with every search engine optimization (SEO) technique and 
trick known to man being used by poker website owners in an attempt to 
gain visibility, page ranking and routing of more visitor traffic to 
their websites.
In my opinion, the answer to the question "Is 
playing poker gambling?" is - it depends.  It depends on the player's 
skill level.  If you're a highly-skilled player, then IMHO it's not 
gambling - it's playing a sophisticated game like chess, where you not 
only must defeat the opponents but you must also use strategy and play 
the odds in order to win.
You beat the odds by playing only 
certain starting hands from given positions at the table, adjusting your
 play based upon the game situation, understanding other players' 
styles, and by developing a strategy for winning, throwing your weight 
(chip stack) around at the right times, and by sitting out at other 
times.  No, it's far from gambling for many of us.  However, for those 
who don't possess the requisite skills, it is gambling more often than 
it's not, since skill is much less of a factor for such players.  Since 
the basic rules are deceptively simple, people often have no idea why 
they're beaten.
What makes it very different from traditional 
casino gambling games, though, is that you're not playing against the 
house.  The online poker room takes a "rake", a percentage of the money 
that's in play (e.g., 10% or so), which is how the online poker room 
generates revenues.  It doesn't really matter who wins or loses, since 
the poker operator always gets paid for hosting the game.
I'll 
cover popular online poker rooms in a future article in more detail, but
 suffice it to say, there's gold in them there hills and the claims have
 been staked by the market leaders, who are raking in fortunes providing
 their sophisticated online service businesses to millions of eager 
players worldwide.
Since these business aren't allowed to operate 
within U.S. borders, they're virtually unregulated (at least by U.S. 
standards) and new ones continue to pop up every month.  Now I don't 
want to make it sound like everyone who plays online is playing with 
real money - quite the contrary.  There's an enormous number of players 
who just use "play money" and have a real blast playing and socializing 
via the use of instant messaging and interactions through the online 
poker room site.
So, is the poker phenomenon a trend or just 
another fad that's destined to take it's place in our video library, 
beside Smokey and the Bandit and that CB radio wave that crested in the 
1970's?  Hard to say for sure.  One thing is for certain.  A lot of 
people are having fun playing in online poker rooms, at traditional 
casinos and in their own home games - while an army of others are 
supplying that demand, and making a boatload of money in the process.
 
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